Games Marketing

In an increasingly crowded storefront, a publisher’s taste might be just as valuable as their marketing budget. More than 20,000 games were released on Steam in 2025 (SteamDB). Some found critical acclaim, some achieved commercial success, and many struggled to attract meaningful visibility in an impossibly crowded market. The obvious question, I suppose, is: how are you expected to reach your audience in amongst so much competition? Perhaps it’s more useful to flip the quest

Let me preface this with one thing, I’m by no means an expert. I’m simply passing on the things that helped me break into the industry, and some tips along the way.