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In an increasingly crowded storefront, a publisher’s taste might be just as valuable as their marketing budget. More than 20,000 games were released on Steam in 2025 (SteamDB). Some found critical acclaim, some achieved commercial success, and many struggled to attract meaningful visibility in an impossibly crowded market. The obvious question, I suppose, is: how are you expected to reach your audience in amongst so much competition? Perhaps it’s more useful to flip the quest

I’ve always been intrigued by card games like Magic The Gathering, or online versions like Legends of Runeterra or Hearthstone, but for one reason or another, none have clicked when I’ve tried over the years. That is until Star Wars Unlimited released earlier in 2024. Star Wars Unlimited is a Trading Card Game from Fantasy Flight Games that pitches two players against each other in control of a ‘leader’ from the Star Wars universe, along with a set of units, events and more,

Let me preface this with one thing, I’m by no means an expert. I’m simply passing on the things that helped me break into the industry, and some tips along the way.