WHO I AM
Hello! I'm Zac, a Product Marketing Manager with over eight years’ marketing experience. I deliver product strategy, brand marketing and integrated Go-to-Market campaigns, specialising in the games industry.
I work across the full product lifecycle, partnering with Game Directors, Executive Producers and cross-functional teams to shape product strategy, audience positioning and Go-to-Market planning from early development through announcement, launch and post-launch support.
I’ve managed campaigns and strategy for premium PC & console games, globally recognised licensed IP, live service titles and indie publishing, helping define how games are positioned and brought to market.
Before moving into product marketing, I spent several years in community management. That experience continues to shape my approach today, bringing player insight into product strategy and marketing with a player-first mindset.
WHERE I'VE BEEN
FRONTIER - PRODUCT MARKETING MANAGER
June 2025 - April 2026
Lead product marketing strategy and integrated Go-to-Market campaigns for premium PC & console titles, including globally recognised IP (Formula 1, Warhammer) and the Planet Zoo & Planet Coaster franchises.
Partnered with Game Directors, Executive Producers and senior stakeholders to shape product strategy and audience positioning, leading to refined game vision and brand direction early into development.
Delivered integrated Go-to-Market campaigns across six premium PC & console titles, including the successful revitalisation of a long-running live service game.
Led cross-functional marketing campaigns, aligning key creative, community, PR, digital, influencer and web teams to deliver cohesive results.
Managed relationships with PlayStation, Xbox, Twitch, NVIDIA and more, supporting platform and partner marketing initiatives.
Led creative briefing and approval for campaign assets, including trailers, screenshots and store pages, ensuring every deliverable aligned with product strategy and brand positioning.
FRONTIER - COMMUNITY MANAGER
July 2024 - May 2025
Responsible for community campaigns and management across multiple live service and premium titles, helping to grow engaged player communities while acting as the link between players, developers and marketing teams.
Planned and hosted regular livestreams for audiences of over 3,000 concurrent viewers on Twitch and YouTube.
Produced engaging social content across multiple channels to grow awareness and player engagement.
Worked closely with Product Managers and Creative Services to develop marketing assets for various social media channels.
Gathered, analysed and communicated key player sentiment to development teams, helping inform future decisions.
Built trusted relationships with players and content creators across social media, Discord, livestreams and community platforms.
PQUBE - COMMUNITY MANAGER
December 2019 - December 2020
Created engaging social content for multiple games on a daily basis.
Determined the right influencers for each game, and worked with them on content strategy.
Reached out to the press to champion our games.
Engaged in the community through Discord, social media, and Twitch chats.
Worked closely with Product Managers and Digital Marketing Manager to come up with strategies that work for each game.
Organised and executed competitions and activities to raise awareness for our games.